Deer farming may offer a new but lucrative alternative to the Irish agricultural sector.

Deer farming in Ireland was pioneered by Galtee Deer Care in Mitchelstown, County Cork. They concentrated on two sides of the business: stock breeding and venison, mainly for the European export market.

At the annual World Deer Congress former Euro agricultural commissioner Ray MacSharry tells RTÉ News that farmers have to look at alternative enterprises, such as agri-tourism and cheese making. He considers deer farming to be one of the best. Franco Milano, deputy director general of the European Commission agrees,

I think that this kind of intiative is one of the best, especially for regions like this one and other developing regions in the European Union.

An RTÉ News report from 7 August 1995. The reporter is Barraí Mescail.