Guinness promotes non-alcoholic beer in Northern Ireland as part of a Christmas road safety campaign.
The campaign was launched by Northern Ireland Minister for Transport Peter Bottomley who is a severe critic of the high levels of drink driving. The minister believes that the campaign could result in a reduction in road deaths of up to a third.
I think that's one good reason to be buying the Kaliber.
The campaign involves collecting ring pulls from cans of the non-alcoholic beer Kaliber and getting £1 worth of unleaded BP petrol.
John Lavery Managing Director of Guinness Northern Ireland rejects any criticism that this is just a publicity stunt to sell more drink. He insists Guinness are wholeheartedly behind the campaign to prevent people from drinking and driving.
An RTÉ News report broadcast on 23 November 1989. The reporter is Brendan Wright.
