A new Sunday paper launches into an already crowded Irish newspaper market.
The Irish Daily Star Sunday will be alongside five other national Sunday newspapers and British imports in an already highly competitive marketplace.
A new Sunday paper hit the newsstands today.
Seventy six per cent of Irish adults read a Sunday newspaper every week with thirty one per cent reading at least two titles. Ger Colleran, editor of the Irish Daily Star Sunday, says that this newspaper will be more reflective than the Daily Star. They hope to carry their existing success into the Sunday market.
The new Sunday title has hired a number of high-profile columnists including broadcaster Gerry Ryan. Gerry Ryan says that the content will be similar to topics discussed on RTÉ radio on Joe Duffy Show or the Gerry Ryan Show shows.
Paul Cooke, managing director at the Star newspaper group, is hoping that the weekday readers will also buy the Sunday edition.
The Star newspaper group is hoping that weekday readers of its title will remain loyal to the Sunday edition.
The paper is backed by Independent and Express newspapers. Media analysts believe that the paper will be a success, Paul Moran of Owens DDB Media Consultants thinks it could be the start of a price war.
An RTÉ News report broadcast on 5 October 2003. The reporter is Gareth O'Connor.
