At a time when many local newspapers are struggling to stay in business 'The Weekender' launches in Sligo.
The Weekender is available free of charge and distributed through newsagents and delivered to homes. The paper is fully dependent on advertising as a source of revenue, a model similar to that of the Galway Advertiser and Southside in Dublin.
To keep costs down The Weekender team is small and depends on enthusiasm and goodwill rather than high salaries.
Brian McHugh explains how the paper came about starting with a relatively small circulation of around five thousand. It began as a fortnightly publication but expansion has now made it weekly with a larger circulation covering the entire county of Sligo and beyond. The Weekender hopes to cover events in and around Sligo and is reaching out to local organisations to be kept informed of their activities.
If it's on in Sligo, it's in The Weekender.
Mary Hopper who looks after advertising believes that while times are hard for many businesses, it is even more important for them to invest in advertising.
An RTÉ News report broadcast on 22 August 1984. The reporter is Tommie Gorman.