A preview of the first auction to be held in Ireland dedicated to rock and pop collectibles.

Whyte's auction house will make history on 24 March 2013 by holding Ireland’s first ever dedicated rock and pop memorabilia auction at the Royal Dublin Society (RDS). The auction features a collection of rare items from numerous music industry legends.

For many collectors, the auction’s main attraction is the original acetate recording of Elvis Presley's debut hit 'That's Alright Mama'. Managing director of Whyte's, Ian Whyte believes the recording is conservatively valued at €50-70,000.

You never know if two people really want something the sky’s the limit.

Whyte's valuer, Conor Dodd displays a unique piece of memorabilia going under the hammer from the Beatles visit to Ireland in 1963. This lot is, a full collection of autographs from the Beatles signed on the back of an Aer Lingus menu.

Another rare piece up for auction is a Fender Stratocaster Squier guitar autographed by the Rolling Stones.

Launching the auction is songwriter and broadcaster Shay Healy who is involved in ‘Musical Chairs’ an auction of nine chairs personalised by musicians, including himself and Daniel O’Donnell. The chairs will be auctioned to raise money for the Mayo branch of the Irish Parkinson’s Association.

An RTÉ News report broadcast on 21 March 2013. The reporter is Helen Donohue.