Property developer proposes 42,000 apartments, a giraffe park and three golf courses for Dublin Bay.

The creation of a mini Dubai is what notices for a planning application posted in south Dublin appeared to be proposing. Residents in Sandymount who spoke to RTÉ News were not impressed by what appeared to be a legitimate proposal.

However, the Dublin Coastal Development's plan to build 3 artificial islands in Dublin Bay was an elaborate hoax aimed at getting publicity for a new property website.

Ronan Higgins who dreamed up the Shamrock Isle prank explains the thinking behind it,

From a start up operations point of view it is very good value. You can get the word out there very quickly, the media very interested in what you are up to and have a bit of fun at the same time.

At a cost of €30,000 was this marketing ploy worth the money?

An RTÉ News report broadcast on 25 September 2006. The reporter is Martina Fitzgerald.