'Today Tonight' reports on the supermarket price wars in 1989.

This report examines how the crisis in the bread industry was accelerated by the cut-throat competition between the big Irish supermarkets - Dunne's Stores, Quinnsworth and Superquinn.

With growing competition between supermarkets, the question of the price of a loaf has become one of the price of a job.

This 'Today Tonight' report was broadcast on 28 February 1989.