U2 launch their PopMart tour in a New York discount store.

A Kmart store in Greenwich Village, New York is the site for the launch of U2's PopMart tour.

Inside the store, U2 play to journalists and announce dates for their world tour.

One journalist asks,

In this setting you don't mean to suggest that your music is flimsily constructed from cheap materials is discountable and ultimately disposable do you?

Bono replies

I agree with everything you say apart from discountable.

Larry Mullen talks about bringing the tour to Dublin and possibly the Phoenix Park.

An RTÉ News report broadcast on 12 February 1997. The reporter is Mark Little.