Minister for Tourism and Communications Máire Geoghegan-Quinn launches the first Dublin buses to carry advertisements in Irish.
At the Point Depot, Dublin, Minister for Tourism and Communications Máire Geoghegan-Quinn launches the first fleet of Irish language buses for Dublin Bus. Máire Geoghegan-Quinn believes the bus advertising is a great for the Irish language,
Is ócáid iontach don Ghaeilge, is ócáid tábhachtach don Ghaeilge, is ócáid dóchasach don Ghaeilge.
The Irish language initiative initially involves three buses, but a further seven buses will come on stream. The buses carry adverts for three companies, Coca-Cola, Superquinn and Castrol Oil. Their advertising campaign slogans are, Ní féidir an mothú a sháru (You can’t beat the feeling), Bia blasta ó Superquinn (Tasty food at Superquinn) and Castrol uimhir a haon! (Castrol number one!)
As with advertising as Gaeilge on television, the Córas Iompair Éireann (CIÉ) series of advertisements in Irish comes with discounts for the companies involved.
An RTÉ News report broadcast on 22 July 1992.
