The end of the road for the gas guzzling Hummer as manufacturer says it will cease to make the vehicle.

American car manufacturer General Motors (GM) announces that it will cease to manufacture the Hummer. For a while in Ireland, the stretched limousine version of the Hummer became the car to hire for a party or celebration. 

The Hummer became the vehicle du jour for all kinds of celebrations.

Philip Boyne from Absolute Hummers puts the popularity of the Hummer down to the fact that they were different to the regular stretched limousine and everyone wants to be a celebrity or a star for an hour or a day.

The star value of the fuel guzzling Hummer brand has now plummeted. As a result of poor sales, GM has decided to stop production. A sale of the brand to a Chinese car manufacturer was blocked for environmental reasons.

Journalist Neil Briscoe of Drive Magazine explains why the deal fell through.

They didn't like the Hummer image.

The end of production could put three thousand jobs in the US at stake.

In today’s environmentally conscious world, there’s simply no place for the gas guzzler.

An RTÉ News report broadcast on 25 February 2010. The reporter is Sharon Tobin.