The first attempt by advertisers to target the female audience in Ireland, at the very start of radio broadcasting.
A letter from Elizabeth Arden Ltd to 'the Dublin Broadcasting Station' offering to pay to give five minute talks on radio about the care of the skin.
Similar talks have been broadcasted from Newcastle and have aroused very great interest from women, as this is a subject of feminine appeal which has hitherto been neglected on the broadcasting programmes.
The proposal is that Elizabeth Arden Ltd would pay one pound per minute for the privilege of broadcasting five minute talks on the care of the skin mentioning Miss Arden's name.
| Title: | Elizabeth Arden Letter To 2RN |
| Material Type: | Document |
| Local Keywords: | Advertising, 2RN, |
| Coverage: | Ireland |
| Genre: | Entertainment and Performing Arts |
| Topic: | The Media |
| Provider: | RTÉ |
| Publisher: | RTÉ |
| First Broadcast Channel: | 2RN |
| Country of Production: | Ireland |
| IPR Restrictions: | Rights Reserved - Free Access |
| Rights, Terms and Conditions: | Copyright RTÉ. This material may not be replicated in any form or manner without the prior express permission of RTÉ. Any form of reproduction in print, television, video, multimedia, web site or other electronic media or any form of dissemination for commercial or non-commercial use must be licensed by the RTÉ Archives. If you wish to licence video or audio clips, still images or text, or would like further guidance please contact us. RTÉ Archives are committed to respecting the copyright of others and have attempted to source and credit the copyright owners of all material used here. RTÉ would like to hear from any copyright owners who are not properly identified here so that the necessary corrections can be made. If you feel your copyright has not been respected please contact us. |
| Item Type: | part/extract |
| Language: | English (eng) |
