How is an image created for a band?
Stylist Sonya Lennon explains how she goes about creating a look for pop and rock bands.
Christy Dignam singer with Aslan says that while recognising the importance of looking well and have an image as a performer he is more concerned about the music.
Broadcaster Dave Fanning believes that those who say only the music matters are missing the point that how an act looks has always mattered to the audience.
I think it is about sixty per cent music forty per cent style.
On set for a Boyzone photography shoot Sonya Lennon directs the band members.
Somebody is not going to buy a record because of a shirt being worn or a particular pair of trousers.
She is aware of the criticism about styling but ultimately the stylist needs to be working with an act that has some talent.
Keith Duffy explains that for Boyzone Sonya Lennon comes up with the idea of how the band members would all look. Then she sources the clothes to dress each of the band members in.
'Head To Toe' broadcast on 20 September 1994.
