Irish men are growing moustaches during the month of November to raise awareness about men's health and prostate cancer in particular.
The Movember (a portmanteau of the words moustache and November) movement was born in Melbourne, Australia in 2003. Since then, the 30-day event during which men grow moustaches to promote men's health issues has steadily grown in popularity and become an international campaign.
Steven Behan and some of his friends who used to live in Australia decided they would grow moustaches in aid of the Irish Cancer Society.
Simon Palmer finds growing facial hair is an easy way to fund raise.
People train for weeks to train to run marathons, you just don’t have to shave part of your face, nice and simple.
Dave Ward sporting a 1970s style moustache explains the Movember rules.
Padraig Kanavan finds himself frequently explaining to people that his new look is just for charity, but in general he has found the reaction to his moustache is positive, and people have been very generous with their donations.
Jill Clarke head of fundraising at the Irish Cancer Society believes Movember
Is a really wonderful way to raise some awareness, and a few bob for a really serious health issue, while having a really great time.
The Irish Cancer Society intends to get more men on board in the future. Ireland first official Movember campaign was launched in 2008.
An RTÉ News report broadcast on 28 November 2007. The reporter is Ailbhe Conneely.