'Ireland on Sunday, a new Sunday newspaper aimed at the middle market is launched.

Published in three sections the new paper ‘Ireland on Sunday’ will be a 32 county paper. As well as focusing on hard news, local and international, it will also contain typical Sunday features on motoring, entertainment, visual arts and music.

‘Ireland on Sunday’ is looking to fill a gap in the middle market left by the demise of ‘The Sunday Press’. It is hoped that 35,000 of the old Press readers, who may be looking for an alternative to ‘The Sunday Independent’, can be weaned on to a populist new Sunday paper.

According to ‘Ireland On Sunday’ editor Liam Hayes,

We want to give people a choice in mid-market its always been mass market in Irish newspaper terms and we feel we produce the most exciting mid-market newspaper in Ireland.

An Taoiseach Bertie Ahern launched the new newspaper and remarked on how he always fears reading headlines about the peace process failing, and things going wrong in Northern Ireland.

We spent so much time at it we're always living on a bit of a knife edge.

An RTÉ News report broadcast on 20 September 1997. The reporter is Colm Connolly.