The majority of the multi-million pound trade in toys is carried out in six weeks before Christmas and every year brings new and innovative toys onto the market to tempt children and parents alike.
Some of the mechanical and electrical toys on show in a Dublin department store include mechanical robots, monkeys, dogs and rabbits. While the concepts behind these toys are not new, year on year the designs get more sophisticated.
Over the next few weeks millions of pounds will be spent on these items, but where toys are concerned few people count the cost.
An RTÉ News report by Conor MacAnally broadcast on 16 November 1976.