Are they worth the cost? What impact do they have on the electorate?

Reporter Anne Marie Smyth attempts to find out if election posters are effective in campaigns.This clip shows a variety of posters on lamposts and posters being erected.

Fiona Scott, Managing Director, MCM Communications comments on the posters of the main parties. A variety of posters from Fine Gael, Labour, Fianna Fail and the Progressive Democrats are shown.

Seamus Fitzpatrick, Head of Business Faculty, Griffith College Dublin gives his views on the issue.