A look behind the doors of Ikea the Swedish home furnishing superstore before it opens to the public.
The countdown is on for what will be one of the retail highlights of the year when Irish shoppers will finally be able to walk through the doors of Swedish home furnishing chain IKEA, in Dublin.
Prior to this, the only other IKEA store on the island was situated in Belfast. From 27 July the Scandinavian superstore on St Margaret’s Road can be accessed via the number 140 bus, or by car either through Ballymun, or exit 4 on the M50.
At 31,500 square metres the store will put 9,500 products will be on display, meaning that the Nordic-inspired beds, sofas, chairs, and homeware that are in millions of homes around the world will now become commonplace in Irish houses, apartments and flats.
Store manager Garry Deakin is looking forward to welcoming customers,
We are certainly excited, and we will be ready.
Local woman Tracy Finnegan is kitchen supervisor in the IKEA restaurant, where Swedish fare such as meatballs will be one of the dishes for people to try. One of 500 co-workers, she is positive about the superstore’s arrival on the Irish market,
There’s a great buzz around the area and the community about it being opened.
Fifty five room sets offer plenty of inspiration, and the thought process behind the design is one of its selling points, explains communication and interior design manager Gill Reilly,
The way we like to approach our design is to look at the function of how people live.
The company is famous for having made flat pack furniture aesthetically pleasing, as well as profitable. Always remaining close to its origins in Sweden, products have names such as Poäng, and Stockholm. Gill Reilly is confident that these will in time become familiar,
It might be a little bit of a tongue twisting experience for the Irish customer at first, but I’m sure they’ll get used to it.
With all the hype surrounding the arrival of IKEA in Ireland is there a danger of an anticlimax on 27 July? Absolutely not, says Garry Deakin, as his Dublin-based team are committed to keeping prices low, and bringing the latest products to Ireland,
I believe we will surpass your expectations.
This episode of ‘Capital D’ was broadcast on 25 June 2009. The presenter is Anne Cassin and the reporter is Philip Bromwell.
‘Capital D’ was a weekly magazine series which put Dubliners and their lives in the spotlight. Presented by Anne Cassin, it was presented from a different Dublin location each week. First broadcast on 29 September 2005, it ran until December 2012.