With Christmas over for another year thoughts for some turn to holidays in the sun.

Irish Tour Operators begin advertising holidays in the sun for the summer. As the brochures begin to appear in the Travel Agencies, there is still some uncertainty about the cost of holidaying abroad in 1984. 

The price slashing exercise now rampant in Britain won't be repeated here.

Vice President of the Irish Travel Agents Association Gerry Armstrong explains how the English market differs from the Irish market. In England, the big tour operators are owned by the airlines which are having financial troubles resulting in the need to slash prices. He claims that the Irish tour operators are quite different but still offers tremendous value, especially off-peak.

The overseas holiday market is a competitive business and according to Gerry Armstrong it is the consumer who benefits from this competition.

An RTÉ News report broadcast on 29 December 1983. The reporter is Mícheál Ó Briain.