Christmas in the toy department of the Brown Thomas store in Dublin.

Children play with a wide range of toys, and visit Santa Claus at the Brown Thomas department store, on Grafton Street in Dublin.

This episode of 'Discovery' titled 'The Private Life of Santa Claus' examines one aspect of the commercialisation of Christmas in the form of the store Santa Claus. 

'Discovery: The Private Life of Santa Claus' was broadcast on 20 December 1965.

'Discovery' was a documentary series broadcast between 1964 and 1967, touching on many aspects of Irish life.