Tourism Ireland is to spend millions of euro next year to encourage visitors to come to Ireland.
The agency is launching its strategy for 2010 today, with the hope of increasing the number of tourists visiting this country next year by 3%.
In 2009, there was a 12% drop in visitors.
The strategy will focus on the British and German markets as places to source new business.
Tourism Ireland Chief Executive Niall Gibbons says thousands of jobs are dependent on the success of the strategy.
In October, Central Statistics Office figures showed the number of trips made to Ireland was down by almost 600,000 compared with the same period last year.
The CSO said there were just under 4.9 million trips to Ireland by overseas visitors in the first eight months of 2009, down 10.9% or more than 596,000 from August last year.
There was a drop of 25% in visitors coming from Britain.
