A 1966 sponsored programme presented by Gay Byrne on radio.
A popular way of advertising in the early days of radio was to sponsor a programme. Gay Byrne presented a number of these shows. Here he is, telling listeners of all the bargains to be had in the New Year sale at Menswear of Westmoreland St in Dublin.
Title: |
Menswear Bargains in the New Year Sale |
Clip Duration: |
00:00:51 |
Material Type: |
Audio |
Clip Title: |
“Warmth, Style, Value, Class That Used to Cost All of 11 and 12 Guineas” |
Series Title: |
Menswear of Westmoreland Street |
Information: |
‘Menswear Programme’ was a radio programme sponsored by Menswear of Westmoreland St in Dublin. Presenter Gay Byrne took a look at what was on. The programme included music and interviews. It was broadcast for 15 minutes every Saturday morning at 8.30am during the mid 1960s. The accompanying image shows Gay Byrne in Saggart, Co. Dublin in 1964. The photographer was Roy Bedell.© RTÉ Archives 2063/010 |
Local Keywords: |
Gay Byrne, Broadcasting, RTÉ, Sponsored programmes, Menswear Programme, Advertising, Menswear of Westmoreland St |
Coverage: |
Ireland |
Topic: |
The Media |
Contributor(s): |
Gay Byrne (Presenter) |
Publisher: |
RTÉ |
First Broadcast Channel: |
Radio Éireann |
Production Year: |
1966 |
Country of Production: |
Ireland |
Original Identifier: |
QCD000276 |
IPR Restrictions: |
Rights Reserved - Free Access |
Rights, Terms and Conditions: |
Copyright RTÉ. This material may not be replicated in any form or manner without the prior express permission of RTÉ. Any form of reproduction in print, television, video, multimedia, web site or other electronic media or any form of dissemination for commercial or non-commercial use must be licensed by the RTÉ Archives.
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Item Type: |
part/extract |
Sound: |
Mono |
Language: |
English (eng) |