The Wexford Strawberry Fair is launched in Enniscorthy with all due ceremony and fun.

The Wexford festival was launched in 1968 to celebrate the rich harvest of strawberries in the region.

Strawberries and princesses are the order of the day in County Wexford for the launch of the annual fair.

It all celebrates the town's good luck at being at the centre of a charmed stretch of land which ideally suits the growing of soft fruit.

The land in Wexford is conducive to the growing of soft fruits and many growers and farmers in the region have added strawberries to their crop of mixed farming enterprises.

The strawberry was relatively unknown in the area until around 30 years ago. Now it earns around £3 million annually and employs around 12,000 students who pick the fruit during the summer holidays.

Two thousand tonnes of the juicy berries are now grown.

The vast bulk of the strawberries are used in jam making and the rest are eaten as soft fruit topped with traditional whipped cream.

Festival events are all free with street entertainment, exhibitions, a steam rally and a vintage car rally.

Festival Public Relations Officer Mary Carroll talks about the growth in popularity of the strawberry over the past 25 years and the subsequent popularity of the festival. While the fair is economically important to the region, it is also great fun.

An RTÉ News report broadcast on 28 June 1992. The reporter is Michael Ryan.