Jim O'Keeffe outlines his approach to staging a fashion show by combining music, dance and storytelling.

Models dance to 'Word Up' by Cameo as they remove layers of clothes and throw them to the studio audience.

The man behind that fashion show, which was slightly different, was Jim O'Keeffe.

Jim O'Keeffe (1986)
Jim O'Keeffe (1986)

Jim O'Keeffe talks about the ideas behind his fashion shows. He says that plans are made for the shows on Sunday evening after watching 'Glenroe'.

The inspiration for his shows comes from the designers, music, film, clothes, shops, and street fashion. His fashion shows are very different to what people normally see. The objective is to keep the audience interested often through storytelling.

Jim O'Keeffe own outfit is made by Murray, one of the models from the show and a student at the National College of Art.

The end objective of the fashion show is to sell clothes so it needs to have a big impact on the audience.

This episode of 'Borderline' was broadcast on 13 December 1986. The presenter is Majella Nolan.

'Borderline' was first broadcast on Saturday 11 October 1986 and was presented by Aonghus McAnally, Ronan Johnston and Majella Nolan.

The Saturday morning teenage programme featured bands, newcomers getting their first break and the latest in pop videos, fashion, film and video making. The programme also featured a live phone-in, celebrity guests and a participating studio audience.