A major advertising campaign is being launched to encourage more people to vote in the European Parliament election which will take place on 15 June 1989.

The campaign to increase voter turnout will run on television and on billboards around the country at a cost of about £80,000.

This is the first time an advertising campaign has been used to encourage the electorate to vote and the advertising agency managing the campaign is confident that it will be a success. However, they have their work cut out for them as awareness of the European Parliament is lower in Ireland than in any other European country. 

Your Vote Is Our Voice In Europe

Reporter Una O'Hagan speaks to people on the streets about whether or not they will vote in the European elections and responses are mixed.

I don't vote. I never vote.

I believe in Europe.

I probably will when the time comes. I usually vote.

I don't think I'll bother.

There's not much point in having elections if nobody's going to vote.

An RTÉ News report broadcast on 15 May 1989. The reporter is Una O'Hagan.