RTÉ ONE Television launched a new on-screen identity package in November 2006. The channel commissioned a package of twelve new idents and on-screen graphics.
RTÉ ONE Television launched a new on-screen identity package in November 2006. A package of twelve new idents and on-screen graphics were produced. Each ident attempted to represent a different facet of Irish life in the 21st century.
'Rush' shows a woman running up steps late for an event, a bicycle courier arriving at a door, children running to an ice cream van and a motorist trying to pass a farmer herding sheep.
Title: |
RTÉ ONE Ident Rush |
Clip Duration: |
00:00:19 |
Material Type: |
Video |
Clip Title: |
New On Screen Identity for RTÉ One |
Information: |
RTÉ ONE Television launched a new on-screen identity package in November 2006. The channel received a package of twelve new idents and on-screen graphics. RTÉ's award winning promotions department created the new look with Red Bee Media, a UK based multimedia company. Abstract yet thematic, each ident aims to represent different facets of Irish life. Exploring what it means to live in Ireland in the 21st century, the 12 new idents endeavour to represent life in Ireland in all of its diversity, depicting home-life, commerce, work and play, and contrasting the urban and the manufactured with our need for nature and exploration. Red Bee filmed all of the new idents in Ireland using local production staff and talent. The idents were directed by Neil Kenny with music by Irish composer Oisín Lunny. |
Local Keywords: |
RTÉ, Broadcasting, RTÉ ONE, Television, Branding, Children, Sheep, Farmer, Courier, Agriculture |
Coverage: |
Ireland |
Topic: |
The Media |
Contributor(s): |
Neil Kenny (Director), Oisín Lunny (Composer) |
Publisher: |
RTÉ |
First Broadcast Channel: |
RTÉ One |
Broadcast Date: |
03/11/2006 |
Production Year: |
2006 |
Country of Production: |
Ireland |
Original Identifier: |
jbooth_rteone_rush |
IPR Restrictions: |
Rights Reserved - Free Access |
Rights, Terms and Conditions: |
Copyright RTÉ. This material may not be replicated in any form or manner without the prior express permission of RTÉ. Any form of reproduction in print, television, video, multimedia, web site or other electronic media or any form of dissemination for commercial or non-commercial use must be licensed by the RTÉ Libraries and Archives. If you wish to licence video or audio clips, still images or text, or would like further guidance please contact us. RTÉ Libraries and Archives are committed to respecting the copyright of others and have attempted to source and credit the copyright owners of all material used here. RTÉ would like to hear from any copyright owners who are not properly identified here so that the necessary corrections can be made. If you feel your copyright has not been respected please contact us. |
Item Type: |
part/extract |
Colour: |
Colour |
Sound: |
Stereo |
Aspect Ratio: |
16:9 (widescreen) |
Language: |
English (eng) |
