Sponsored programmes were the main means of advertising in the early days of radio broadcasting. Here is the closing sequence from the long running 'Irish Hospitals' Sweepstakes' programme.
The first sponsored programme, featuring Euthymol toothpaste, was broadcast on 31 December 1927. Through the 1930s, Independent Newspapers sponsored 'Slumber Hour', PJ Carroll, makers of Sweet Afton cigarettes, sponsored 'Sweet Afton Varieties', The Savoy Cocoa Company sponsored the 'Savoy Minstrels', and The Blackrock Hosiery Company, 'Rock Revellers'. 'The Irish Hospitals' Sweepstakes' programme, sponsored by the Irish Hospitals' Trust to promote the sale of tickets for the Irish Sweepstake, and 'The Walton's Programme', sponsored by the Dublin music shop of that name, became among the best-known and longest-running sponsored programmes.
Listen here to the closing sequence of "The Irish Hospitals' Sweepstakes" programme.
Title: |
Sponsored Programmes |
Clip Duration: |
00:00:40 |
Material Type: |
Audio |
Clip Title: |
Sponsored Programmes 1930s |
Information: |
The photograph accompanying this clip shows a draw for the Irish Hospitals' Sweepstakes during the 1950s. © RTÉ Stills Library 1991/011 |
Local Keywords: |
Irish Hospitals' Sweepstakes, Radio Advertising, Broadcast Media, Broadcasting, 2RN, RTÉ, 1930s, Radio |
Coverage: |
Ireland |
Topic: |
The Media |
Contributor(s): |
Ian Priestly Mitchell (Presenter), Bart Bastible (Presenter) |
Publisher: |
RTÉ |
First Broadcast Channel: |
Radio Éireann |
Production Year: |
1930's |
Country of Production: |
Ireland |
IPR Restrictions: |
Rights Reserved - Free Access |
Rights, Terms and Conditions: |
Copyright RTÉ. This material may not be replicated in any form or manner without the prior express permission of RTÉ. Any form of reproduction in print, television, video, multimedia, web site or other electronic media or any form of dissemination for commercial or non-commercial use must be licensed by the RTÉ Archives. If you wish to licence video or audio clips, still images or text, or would like further guidance please contact us. RTÉ Archives are committed to respecting the copyright of others and have attempted to source and credit the copyright owners of all material used here. RTÉ would like to hear from any copyright owners who are not properly identified here so that the necessary corrections can be made. If you feel your copyright has not been respected please contact us. |
Item Type: |
part/extract |
Sound: |
Mono |
Language: |
English (eng) |
