A television commercial promoting Ireland in America has won four Clio Awards which are regarded as the advertisement Oscars. One commercial, part of a campaign organised by Bord Fáilte with Aer Lingus, won the awards for Best Travel Advertisement, Best Cinematography, Best Original Music and Best Copywriting.
The commercial features Sibeal Ni Mhaille discovered in Clifden. She became the ‘Face of Ireland’ in America. In Dublin this evening, Clannad were presented with their award for the music.
Report shows extract from the commercial with soft-focus shots of Ireland backed with Clannad music and American voice-over.
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