Shoppers queue for sales as Dublin department stores offer after Christmas discounts.

Shopkeepers boasted of "genuine reductions" with one shopper picking up the coat of a lifetime.

A mink, slashed from thirteen hundred pounds to five hundred pounds.

Customers shopped in the knowledge that the Consumer Information Act gives them certain protection against false reductions. People of all ages were looking for different kinds of bargains. 

Donal Keane, Manager of Clery's Department Store believes that they will take in around £300,000 today alone.

There seems to be money to burn.

An RTÉ News report broadcast on 28 December 1979.