Abbeyfeale in County Limerick is the heart of Ireland's creamery country.

At the calf market early on a Monday morning business is brisk. A familiar scene each spring in Munster, this is the cattle trade. Trading cattle has been a feature of rural life in Ireland for hundreds of years. Many of the calves are bought by dealers to be reared far from where they were born. Once the calf is sold, a farmer knows very little about what happens to the calf. 

'On The Land' observes the trading taking place and speaks to some of the farmers about the future of their calves once they have been sold.

'On The Land' broadcast on 3 April 1966. The reporter is Patrick Jennings.