The launch of V.I.P. a new magazine in an already busy Irish market.
Competition for readers in the magazine market is fierce with Easons' bookstore stocking in excess of 2,000 titles. Publisher John Ryan recognised the popularity of 'Hello' or 'OK' magazines among Irish female readers and he hopes his new publication V.I.P will compete for a share of the magazine market. 35,000 copies of the magazine were printed for the first edition.
Lisa Cochrane, managing editor at U magazine, describes their publication as a relatively cheap but aspirational luxury product that people want to read. The cover of a magazine is most important factor in attracting readers.
Michael Cullen, Publisher from Marketing Magazine talks about the importance of image to appeal to the younger readers in the market.
An RTÉ News report broadcast on 9 June 1999. The reporter is Anthony Murnane.
