To champion Irish culture by captivating audiences with trusted, engaging and challenging content; celebrating our country’s rich diversity; and cultivating Ireland’s talent.


To enrich Irish life with content that challenges, educates and entertains.


As an organisation and individually, RTÉ will be outward looking, creative, respectful, sustainable and accountable, collaborative and transparent, and will demonstrate the following behaviours:

Outward Looking

Have a deep understanding of its audience and their needs.

Invest time and energy in monitoring changes in the media landscape.

Sustainable and Accountable

Manage its business in a responsible manner. Be accountable to each other within RTÉ and to audience and stakeholders.


Be resourceful and innovative in how it makes its content. Be brave, take risks and be willing to learn from failures.


Work together, bringing the ‘One RTÉ’ organisation to life. Join forces with partners to meet the needs of RTÉ’s audience.


Treat people, including staff and partners, with respect, even when it challenges. Nurture trust by being fair and open about the decisions it makes.


Make decisions openly.

Be upfront about the reasons for the actions taken.