Bord Fáilte's follow-up to this year's 'Write and Invite' Campaign was launched today by the Minister for Tourism. Irish people who travel abroad for business or for pleasure are being urged to become ambassadors for their country.

Report shows Iveagh House in Dublin where the campaign was launched.

Bord Fáilte publicity.

Interview with John Wilson, Minister for Tourism, who denies that the ‘Write and Invite’ campaign was a failure.

The reporter is Kevin McDonald.

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