A group of photographers, designers, models, and make-up artists have come together to form the 'Pure Cheek' cooperative.
The idea of being cheeky enough to risk something different instead of doing the standard fashion lines.
The group was formed by a group of people who are individually trying to get into the world of fashion. It's a collective of different types of disciplines and ideas.
It's basically an alternative to the whole fashion scene that's going on in Dublin at the moment.
The clothing produced by the cooperative is sold at the shop 'No Romance' targeting the age group 13 to 25 and mostly boys.
'Pure Cheek' is hoping to gain the attention of the fashion industry through their new approach, ideas and ways of working.
This episode of 'Anything Goes' was broadcast on 16 October 1982.
'Anything Goes' was a young people’s programme on RTÉ Television which went out on Saturday mornings. Presented by Aonghus McAnally, Kathy Parke, Dave Heffernan, Mary FitzGerald and Mary Frances Calayco, it was first broadcast on 4 October 1980 and continued for 6 years.
