The last RTÉ radio sponsored programme is broadcast marking the end of an era.
When 2RN began back in 1926, sponsorship was essential to finance the new national radio station. The RTÉ authority has now decided it is time ot bring an end to sponsored programmes on radio.
Leo Maguire, presenter of The Walton's Programme explains how the end sponsorsed programmes will coincide with the end of his long broadcasting career.
RTÉ Radio programme Michael Carroll believes the time is right for change,
Sponsored programmes have had a very good innings, I feel, and we're hopeful that in financial terms there won't be any change and people will gradually adapt.
An RTÉ News report broadcast on 3 January 1981. The reporter is Kate Smith.
