News | Latest Breaking News Stories & Headlines

Yeezy shoes were particularly popular in the US

Adidas cuts ties as last pair of Yeezy trainers sold

Adidas sold its last remaining pair of Yeezy trainers in the fourth quarter, ending the process of liquidating stock of the lucrative shoe line developed with rapper Ye.

News Lens • 05 Mar

Billie Eilish is one of the growing number of artists that has collaborated with clothing and fashion brands

Designed By... The booming world for celeb collabs

The influence celebrities can have on consumers' shopping habits is leading brands to start partnerships that go way beyond traditional endorsement deals, writes Adam Maguire.

Business • 17 Apr 24

German sportswear giant Adidas posted its first loss in more than 30 years in 2023

Adidas posts first loss in 30 years and warns on US

German sportswear giant Adidas has today posted its first annual loss in more than 30 years and warned that sales in North America would fall again as sportswear retailers in the US battle high inventories.

Business • 13 Mar 24

Adidas forecast an operating profit of around €500m in 2024, compared to analysts' estimate of €1.23 billion

Adidas shares fall after cautious 2024 outlook

Adidas shares fell today after the sportswear maker delivered a forecast for 2024 well below analysts' expectations, based on limited profits from selling off its last stocks of Yeezy shoes after its break-up with Kanye West.

Business • 01 Feb 24

Adidas has been in a predicament over the Yeezy stock since it cut ties with Kanye West over his anti-Semitic comments last year

Adidas to sell some Yeezy stock, donate proceeds - CEO

Adidas will sell some of the merchandise from its defunct Yeezy partnership with rapper Kanye West and donate part of the proceeds to international organisations, CEO Bjoern Gulden said today.

Business • 11 May 23

Adidas reported a small operating profit of €60m for the first quarter of 2023

Adidas shares up on results but CEO warns of bumpy year

Adidas reported better-than-expected quarterly results and said the Chinese market was improving, sending its shares up 8%, although its chief executive warned the group still faces a "bumpy year with disappointing numbers".

Business • 05 May 23

Adidas saw losses for 2022 as a result of its split from rapper and fashion designer Kanye West

Adidas to slash dividend after Kanye West split

Adidas said today that it planned to slash its 2022 dividend to €0.70 per share, after a year marked by losses resulting from its split from rapper and fashion designer Kanye West.

Business • 08 Mar 23

What happens when brand partnerships go right and wrong

It's not a movie about the greatest basketball player of all time, it's a movie about the most lucrative partnership deal between an athlete and a sportswear brand ever.

Business • 06 Mar 23

Adidas last year put its business partnership with rapper and fashion designer Kanye West under review

Adidas sees more losses after end of Kanye tie-up

Adidas shares slumped as much as 12.6% today after the sportswear maker warned it could plunge to a loss this year for the first time in three decades, in the latest downgrade triggered by its split from Kanye West.

Business • 10 Feb 23

Adidas ended its partnership with the rapper and fashion designer last month

Adidas examines Kanye West misconduct allegations

Adidas said it has launched an investigation into allegations of inappropriate behaviour by Kanye West.

World • 24 Nov 22

Gap todaty reported $53m in impairment charges related to Yeezy Gap

Gap beats estimates on demand for formal clothing

Gap has beaten Wall Street estimates for quarterly sales and profit, helped by steady demand from affluent consumers for its formal clothing and dresses despite a surge in inflation.

Business • 18 Nov 22

Adidas recently terminated its partnership with Kanye West

Adidas halves FY income outlook after Kanye West split

Adidas said today it now expects net income from continuing operations to reach a level of around €250m in 2022, taking into account the company's decision to terminate its partnership with Kanye West.

Business • 09 Nov 22

Adidas ends Kanye West partnership over hate speech

Adidas is terminating its partnership with Kanye West immediately, the sporting goods maker said today, reacting to a rash of offensive behaviour from the American rapper and designer.

Business • 25 Oct 22

Parlement Technologies is the parent company of social media app Parler

Kanye West agrees to buy social network Parler

Social network Parler has announced a deal for Kanye West to buy the platform popular with US conservatives, just over a week after the rapper's Twitter and Instagram accounts were restricted over anti-Semitic posts.

Business • 17 Oct 22

The shoes beat the record held by a pair of Nike Air Jordan 1s which sold for $615,000 in August 2020 at a Christie's auction

Kanye West's Nikes shatter sale record at $1.8m

A pair of Nike Air Yeezy 1s worn by rapper Kanye West have sold for $1.8m, triple the previous record for runners, Sotheby's said yesterday, as the market for rare sports shoes soars.

News Lens • 27 Apr 21

(L-R) Kanye West and wife Kim Kardashian, along with Kourtney Kardashian and Kris Jenner

'Keeping Up with the Kardashians' show to end in 2021

Fans will have to find another way to keep up with the Kardashians, as the reality stars announced that their show will end next year.

US • 09 Sep 20

Kanye West cries at first presidential rally

Rapper Kanye West got emotional and broke down in tears at his first presidential rally on Sunday in South Carolina as he discussed abortion.

Music • 20 Jul 20

Kim Kardashian and Kanye West pictured together in March

What would Kanye West have to do to run for president?

If Kanye West is serious about running for president, the American rapper and fashion designer will face major obstacles to mount a serious campaign less than four months before the 3 November US presidential election.

US • 06 Jul 20

Kanye West