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Adidas has failed to revive the Reebok 15 years after buying the US fitness label to help compete with archrival Nike

Adidas plans to divest Reebok brand

German sportswear maker Adidas plans to sell or spin-off its under-performing Reebok brand, 15 years after it bought the US fitness label to help compete with arch-rival Nike.

Business • 16 Feb 21

Adidas mulls strategic options for Reebok brand

German sportswear giant Adidas said today it was mulling a sale of its long-struggling US subsidiary Reebok.

Business • 14 Dec 20

Adidas said third-quarter sales fell a currency-neutral 3% to €5.964 billion

Adidas upbeat for year end despite pandemic resurgence

German sportswear firm Adidas expects sales to return to growth in China in the fourth quarter but predicted an overall sales decline similar to that reported in the third quarter.

Business • 10 Nov 20

Adidas reported a second-quarter operating loss of €333 million

Adidas predicts profit rebound after pandemic hit

German sportswear firm Adidas has said it expects to bounce back to profitability in the third quarter, after it plunged to a big loss in the second quarter when the majority of its stores were closed due to Covid-19 lockdowns.

Business • 06 Aug 20

Adidas said that 60% of its business was currently at a standstill, with more than 70% of its stores closed worldwide

Adidas says worse to come as profits and sales plunge

Adidas has today reported a 93% plunge in first-quarter profit and sales off 19%, missing forecasts, and warned of a deeper hit to second-quarter revenue as lockdowns forced the German sportswear maker and other retailers to close stores.

Business • 27 Apr 20

Adidas said it expects first-quarter sales to drop by up to €1 billion in greater China due to Covid-19

Adidas warns of big coronavirus hit to China sales

German sportswear maker Adidas expects first-quarter sales to drop by up to €1 billion in greater China due to the coronavirus.

Business • 11 Mar 20

Adidas had tried to establish a wider trademark for 'three parallel equidistant stripes of equal width applied to the product in whichever direction'

Adidas loses EU bid to extend three-stripe trademark

Adidas has failed in an attempt to broaden trademark protection for its three-stripes symbol in the European Union as rivals seek to muscle into the market for striped shoes and clothing.

Business • 19 Jun 19

Adidas said its profitability had been helped by lower sourcing and marketing costs as well as favourable currency developments

Adidas profits beat expectations as ecommerce booms

Adidas today reported a 17% rise in first quarter net profit, helped by high-margin ecommerce.

Business • 03 May 19

Germany's Adidas said it hopes to see off a challenge from Nike in Europe and return to growth in the region

Supply chain problems slow Adidas growth

Adidas said it expects supply chain issues to dent sales growth in the first half of the year, particularly in North America.

Business • 13 Mar 19

Adidas said its net profit from continuing operations jumped 19% to €656m

Adidas hikes profit outlook on top-end shoe success

Adidas today raised its 2018 profit forecast after selling more of its top-end sports shoes, although the German sportswear and fashion firm cut its revenue target due to a fall in sales in western Europe.

Business • 07 Nov 18

Nike sponsor the Brazil football team at the World Cup in Russia

Nike favoured to beat soccer giant Adidas at World Cup

In a World Cup brimming with upsets, Nike looks on track to defeat soccer juggernaut and archrival Adidas in the closely watched jersey sponsorship battle.

Business • 04 Jul 18

Adidas it plans to buy back up to €3 billion worth of its shares by 2021

Adidas shares jump on buyback, profit optimism

Shares in German sportswear firm Adidas soared today after it announced a big buyback, gave an upbeat outlook for 2018.

Business • 14 Mar 18

Adidas said its third-quarter sales rose 9% to €5.677 billion

Adidas reports more strong growth in US, China

German sportswear firm Adidas today reported another strong quarter of sales and profit growth, driven by expansion in China and North America, where it has been taking market share from arch rival Nike.

Business • 09 Nov 17

Nike has reported a third-quarter profit of 68 cents per share

Nike's revenue misses estimates as rivals gain ground

Nike last night reported lower-than-expected quarterly revenue as the world's largest footwear maker battles for market share in North America with a resurgent Adidas and a fast-growing Under Armour.

Business • 22 Mar 17

Kasper Rorsted also said he would make a push to promote more women at Germany's Adidas

Adidas US push keeps up pressure on Nike, Under Armour

The new boss of Adidas increased sales and profit targets, sending shares in the German sportswear firm to a record high as he pledged to keep investing heavily in the key US market and do more to boost e-commerce sales.

Business • 08 Mar 17

Adidas said its third-quarter net profit rose 15% to €387m on sales up 14% to €5.4 billion

Adidas set to restructure Reebok

German sportswear group Adidas said it would take one-off costs to restructure the Reebok brand and invest in its future growth as it reported sales momentum slowed slightly in the third quarter.

Business • 03 Nov 16

Adidas has increased marketing spending, particularly in North America

Adidas raises its outlook for 2016

Germany's Adidas gained ground on larger US rival Nike at the start of 2016, reporting a jump in quarterly sales and profits and raising its outlook for the year.

Business • 27 Apr 16

The German sportswear company said its third-quarter sales rose by 18% to €4.76 billion

Adidas raises outlook as US sales rebound

Adidas has raised its outlook for full-year sales and profits as it reported better than expected quarterly results helped by a recovering US business and strong China sales despite a slowdown.

Business • 05 Nov 15

Adidas profits up despite slump in golf division

German sportswear and equipment maker Adidas has reported higher sales and a slight profit rise for the second quarter, despite falling revenues in its golf division.

Business • 06 Aug 15

Investor group to launch $2.2bn bid for Reebok

An investor group that includes Jynwel Capital and funds affiliated with the Abu Dhabi government is launching a bid to buy Reebok from Adidas for about $2.2bn, the Wall Street Journal has reported.

Business • 20 Oct 14

Manchester United's kit deal with Nike is due to end next year

Adidas signs £750m Man Utd kit deal

English Premier League giants Manchester United have announced a ten-year kit deal with German sportswear group Adidas worth £750m (€942m) after US rivals Nike walked away from the club.

Business • 14 Jul 14

Nike to end sponsorship deal with Manchester United

Nike gives up sponsorship of Manchester United

US sporting goods giant Nike said it will give up its clothing and footwear contract with football giants Manchester United after next season.

Business • 09 Jul 14

Bite set to eat into Suarez's sponsorship deals

Luis Suarez risks losing lucrative commercial deals following his bite on a World Cup opponent.

Business • 26 Jun 14

BP and Budweiser join Adidas, Coca-Cola, Visa and Sony in voicing concerns about 2022's World Cup

BP, Budweiser join sponsors' revolt over Qatar

BP and the maker of Budweiser beer have today joined the ranks of World Cup sponsors pressing soccer's rulers to tackle corruption allegations over the awarding of the 2022 tournament to Qatar.

Business • 09 Jun 14

Adidas shares slump after full year profit outlook is cut

Adidas lowers 2013 profit forecast

Adidas, the world's second largest maker of sporting goods, cut its 2013 profit forecast late yesterday.

Business • 20 Sep 13