Kanye West didn't mean antisemitic remarks - Adidas CEO Adidas CEO Bjorn Gulden has defended the artist formerly known as Kanye West, saying he did not think the divisive celebrity meant the antisemitic remarks … Business • 21 Sep
Adidas upgrades 2023 sales outlook on Yeezy destocking Adidas sales should fall only slightly in 2023, a better outcome than previously expected, the sportswear giant said today, confirming that a release of Yeezy … Business • 03 Aug
Adidas gets €508m in orders for unsold Yeezy shoes - FT Adidas got orders worth more than €508m for 4 million pairs of unsold Yeezy shoes, better than the company's "most optimistic forecast," the Financial Times … Business • 24 Jul
Adidas to donate Yeezy proceeds to anti racism groups Adidas will start selling some of the shoes from its defunct Yeezy partnership with rapper Kanye West at the end of May, the company has … Business • 22 May
Adidas to sell some Yeezy stock, donate proceeds - CEO Adidas will sell some of the merchandise from its defunct Yeezy partnership with rapper Kanye West and donate part of the proceeds to international organisations, … Business • 11 May
Adidas shares up on results but CEO warns of bumpy year Adidas reported better-than-expected quarterly results and said the Chinese market was improving, sending its shares up 8%, although its chief executive warned the group still … Business • 05 May
Adidas retracts opposition to Black Lives Matter design Sportswear maker Adidas has today reversed course and said it was withdrawing a request to the US Trademark Office to reject a Black Lives Matter … Business • 29 Mar
Adidas to slash dividend after Kanye West split Adidas said today that it planned to slash its 2022 dividend to €0.70 per share, after a year marked by losses resulting from its split … Business • 08 Mar
What happens when brand partnerships go right and wrong It's not a movie about the greatest basketball player of all time, it's a movie about the most lucrative partnership deal between an athlete and … Business • 06 Mar
Adidas sees more losses after end of Kanye tie-up Adidas shares slumped as much as 12.6% today after the sportswear maker warned it could plunge to a loss this year for the first time … Business • 10 Feb
Adidas examines Kanye West misconduct allegations Adidas said it has launched an investigation into allegations of inappropriate behaviour by Kanye West. World • 24 Nov 22
Adidas halves FY income outlook after Kanye West split Adidas said today it now expects net income from continuing operations to reach a level of around €250m in 2022, taking into account the company's … Business • 09 Nov 22
Adidas ends Kanye West partnership over hate speech Adidas is terminating its partnership with Kanye West immediately, the sporting goods maker said today, reacting to a rash of offensive behaviour from the American … Business • 25 Oct 22
Adidas cuts 2022 outlook on weaker demand, Russian exit German sporting goods maker Adidas has cut its full-year guidance, citing weaker expectations for China, lower demand in major Western markets and one-off expenses related … Business • 21 Oct 22
Adidas posts 28% decline in Q2 operating profit Adidas said its operating profit fell by 28% in the second quarter to €392m, as results suffered from suspending business in Russia, higher supply chain … Business • 04 Aug 22
Adidas lowers 2022 expectations amid China lockdowns Adidas has today lowered expectations for 2022 after a first-quarter slump as renewed Covid-19-related lockdowns in Greater China continue to hit the German sportswear company. Business • 06 May 22
Adidas expects Russia hit in 2022, but China recovery German sportswear company Adidas said it expected a halt to its business in Russia due the war in Ukraine to put at risk up to … Business • 09 Mar 22
Online sales lift revenues at Adidas Ireland to €37.7m Soaring online sales last year boosted overall revenues at the Irish arm of sportswear giant Adidas by 4% to €37.7m. Business • 22 Dec 21
Adidas launches new share buyback Adidas has said it plans to buy back up to €4 billion of its shares by 2025 and will also return the majority of the … Business • 16 Dec 21
Adidas trims 2021 forecast on sourcing disruptions German sportswear company Adidas has today pared full-year sales and profit forecasts, citing sourcing disruptions and a tough market environment in China after third-quarter results … Business • 10 Nov 21
Adidas sells Reebok to ABG for €2.1bn Adidas is selling Reebok to Authentic Brands Group (ABG) for up to €2.1 billion as the German sporting goods company concentrates on its core brand … Business • 13 Aug 21
Adidas hikes outlook despite hit to China sales German sportswear company Adidas raised its outlook for full-year sales and profitability as demand soared in most of the world but took a hit in … Business • 05 Aug 21
Nike's China sales in spotlight after Xinjiang backlash All eyes will be on Nike's sales forecast for China as it reports quarterly numbers against the backdrop of calls to boycott global brands in … Business • 24 Jun 21
Adidas ups outlook despite lockdowns, supply chain woes German sportswear company Adidas has today raised its 2021 sales outlook, saying it expects strong demand for new products despite ongoing lockdowns in Europe, supply … Business • 07 May 21
Adidas expects strong rebound, takes Reebok hit German sportswear maker Adidas has predicted a strong rebound in sales in 2021, particularly in China, the rest of Asia and Latin America, but said … Business • 10 Mar 21
