The nationwide price war between big supermarket chains has taken a new turn. A number of stores are now offering discount voucher schemes similar to the one started by Dunnes Stores when the new Tallaght Town Centre was opened.
Report shows Dunnes Stores and Roches Stores at The Square shopping centre in Tallaght, Dublin.
Customers at Dunnes Stores checkout and close-up of £6 coupon.
Crazy Prices store at The Square and advertisements for discounts and coupons.
Shoppers being offered discounts in Roches Stores supermarket.
Interview with shoppers who are pleased with the drop in the cost of groceries.
Interview with William Fagan, Director, Consumer Affairs, who says that at the end of the day the consumer will have to pay more because there will be less competition.
The reporter is Teresa Mannion.
