Brand Aid: Why firms rebrand, and why some fail Rebrands have been a long-standing tactic for businesses looking to revitalise their image, or shake off a bad reputation, but they can often go wrong, writes Adam Maguire. Business • 04 May 23
Brand Aid: Why firms rebrand, and why some fail Rebrands have been a long-standing tactic for businesses looking to revitalise their image, or shake off a bad reputation, but they can often go wrong, writes Adam Maguire. Business • 04 May 23
Irish Water spends €100,000 on rebrand to Uisce Éireann Irish Water has spent nearly €100,000 on a rebranding project to change their official identity to Uisce Éireann. Business • 10 Mar 23
Irish Water spends €100,000 on rebrand to Uisce Éireann Irish Water has spent nearly €100,000 on a rebranding project to change their official identity to Uisce Éireann. Business • 10 Mar 23
Eircom rebrands as Eir in €16m move Eircom has officially unveiled a new name for the group in a rebranding exercise that will cost €16m. Business • 16 Sep 15
Eircom rebrands as Eir in €16m move Eircom has officially unveiled a new name for the group in a rebranding exercise that will cost €16m. Business • 16 Sep 15
CityJet to open new Dublin call centre CityJet has announced plans to open a new call centre in Dublin next year, which will initially create 15 new jobs. Business • 04 Sep 15
CityJet to open new Dublin call centre CityJet has announced plans to open a new call centre in Dublin next year, which will initially create 15 new jobs. Business • 04 Sep 15
UPC to rebrand as Virgin Media in Ireland UPC has announced it will change its name to Virgin Media in Ireland, with the rebranding expected to be completed this year. Business • 28 Aug 15
UPC to rebrand as Virgin Media in Ireland UPC has announced it will change its name to Virgin Media in Ireland, with the rebranding expected to be completed this year. Business • 28 Aug 15
