The Irish Times has said an article it published online relating to the use of fake tan by Irish women "may not have been genuine".
Yesterday the newspaper removed an opinion article from its online site, credited to Adriana Acosta Cortez, which claimed Irish women's use of fake tan was "cultural appropriation".
A number of online readers had questioned the veracity of the identity of the author with some suggesting her image was generated by Artificial Intelligence.
In a statement to RTÉ's Saturday with Aine Kerr programme the paper said that a "review has been initiated".
"On Friday, The Irish Times became aware that an article published online under the headline 'Irish women's obsession with fake tan is problematic’ may not have been genuine," the statement said.
"The story has been removed from irishtimes.com - a review has been initiated."
The article was among the most read on the newspaper's website in recent days.
Ireland's first Artificial Intelligence ambassador has warned it will get harder to know what is Artificial Intelligence and what's not because that line will "get blurred" as AI improves.
Speaking on Saturday with Aine Kerr, Patricia Scanlon said there are "massive benefits to AI", but warned of the "bad actors leveraging AI to skew things" and the importance of being aware of AI as it improves.
She said the EU AI Act is being reviewed to make sure it includes the recent progress in AI technology and stated that is "ongoing."
"There are a lot of people taking it very seriously and a lot of urgency around it," Ms Scanlon added.