An agri-food trade mission to Japan, Singapore and South East Asia gets under way this morning led by Minister for Agriculture, Food and the Marine Charlie McConalogue.

The aim of the mission is to further promote Irish food and drink products in what are viewed as priority, high value growth markets in the region.

Last year Irish exports to Japan were valued at €180 million, a 20% increase over 2020.

They include cheddar cheese and other dairy products, pig meat, beef, fish and beverages.

Exports of food and drink across South East Asia last year were valued at €355m, up 25% on 2020.

As part of the trade mission Bord Bia will launch a three-year regional strategy to target sales of €800m to the region by 2025.