Brand Aid: Why firms rebrand, and why some fail Rebrands have been a long-standing tactic for businesses looking to revitalise their image, or shake off a bad reputation, but they can often go wrong, writes Adam Maguire. Business • 04 May 23
Brand Aid: Why firms rebrand, and why some fail Rebrands have been a long-standing tactic for businesses looking to revitalise their image, or shake off a bad reputation, but they can often go wrong, writes Adam Maguire. Business • 04 May 23
Tayto Park puts focus on the business of naming rights The shock across social media at Tayto Park's impending name change showed how valuable a naming rights deal can be. But finding the crisp brand's successor will be a challenge, writes Adam Maguire. Business • 19 Feb 22
Tayto Park puts focus on the business of naming rights The shock across social media at Tayto Park's impending name change showed how valuable a naming rights deal can be. But finding the crisp brand's successor will be a challenge, writes Adam Maguire. Business • 19 Feb 22
Samsung latest brand to be embroiled in 'One China' row The world's number one smartphone maker Samsung has become the latest global brand to face criticism for damaging China's "territorial integrity", with a Chinese K-pop star ending an endorsement contract. Business • 14 Aug 19
Samsung latest brand to be embroiled in 'One China' row The world's number one smartphone maker Samsung has become the latest global brand to face criticism for damaging China's "territorial integrity", with a Chinese K-pop star ending an endorsement contract. Business • 14 Aug 19
New laws to be proposed for taxi industry Minister of State at the Department of Transport Alan Kelly is to bring a bill dealing with laws to prevent people with convictions for specific crimes from operating a taxi. News • 03 Oct 12
New laws to be proposed for taxi industry Minister of State at the Department of Transport Alan Kelly is to bring a bill dealing with laws to prevent people with convictions for specific crimes from operating a taxi. News • 03 Oct 12
