Why is there so much controversy over Sydney Sweeney's jeans' ad? If you haven't heard of the American Eagle brand, you certainly have now after the fuss over their recent ad campaign Sydney Sweeney • 28 Aug
Why is there so much controversy over Sydney Sweeney's jeans' ad? If you haven't heard of the American Eagle brand, you certainly have now after the fuss over their recent ad campaign Sydney Sweeney • 28 Aug
How supermarkets turned loyalty cards into a data treasure trove Loyalty cards were once a way to reward repeat customers, but the data they produce is now a lucrative revenue source for supermarkets Supermarkets • 16 Dec 24
How supermarkets turned loyalty cards into a data treasure trove Loyalty cards were once a way to reward repeat customers, but the data they produce is now a lucrative revenue source for supermarkets Supermarkets • 16 Dec 24
Would you use a TikTok psychic? Today's psychic industry is growing online, but there are issues around trust, privacy, authenticity and data security marketing • 05 Nov 24
Would you use a TikTok psychic? Today's psychic industry is growing online, but there are issues around trust, privacy, authenticity and data security marketing • 05 Nov 24
Why we say one thing about sustainability and do something else There is a massive intention-behaviour gap between our positive intentions around sustainability and the actions we then take Climate Change • 21 Jun 24
Why we say one thing about sustainability and do something else There is a massive intention-behaviour gap between our positive intentions around sustainability and the actions we then take Climate Change • 21 Jun 24
Why indulging in small treats can help you cope with tough times The positive emotions that come from buying a treat stem from the consumption experience as much as the product itself Psychology • 20 Jul 23
Why indulging in small treats can help you cope with tough times The positive emotions that come from buying a treat stem from the consumption experience as much as the product itself Psychology • 20 Jul 23
Do human influencers have a future in age of virtual influencers? Digital characters are building large audiences interested in following their 'lives' and experiences marketing • 22 Jun 23
Do human influencers have a future in age of virtual influencers? Digital characters are building large audiences interested in following their 'lives' and experiences marketing • 22 Jun 23
What does your choice of food say about you? The use of terms like 'natural' and 'organic' in food marketing can often act as linguistic detoxification Food • 11 Jan 23
What does your choice of food say about you? The use of terms like 'natural' and 'organic' in food marketing can often act as linguistic detoxification Food • 11 Jan 23
Has marketing women's sport moved on from Ladyball? How women's sport is sold often reduces it to a 'pinkified' pursuit which is inferior to and less serious than men's sport marketing • 17 Jun 22
Has marketing women's sport moved on from Ladyball? How women's sport is sold often reduces it to a 'pinkified' pursuit which is inferior to and less serious than men's sport marketing • 17 Jun 22
Why charity shops are a winning retail experience The ultimate in guilt-free shopping, charity shops also come with important social, economic and environmental attributes Charity Shops • 14 Jan 22
Why charity shops are a winning retail experience The ultimate in guilt-free shopping, charity shops also come with important social, economic and environmental attributes Charity Shops • 14 Jan 22
Why we went mad for nostalgia in the last year Nostalgic consumption and experiences served a purpose for many of us throughout the pandemic Nostalgia • 08 Jun 21
Why we went mad for nostalgia in the last year Nostalgic consumption and experiences served a purpose for many of us throughout the pandemic Nostalgia • 08 Jun 21
Are you a dirty altruist or Facebook expressive about charities? New research examines the links between what we donate to charity and what we say about it on social media Charity • 10 May 21
Are you a dirty altruist or Facebook expressive about charities? New research examines the links between what we donate to charity and what we say about it on social media Charity • 10 May 21
How global brands try to woo local markets International companies often package their product with specific language and imagery in an effort to connect with local consumers Brands • 19 Mar 21
How global brands try to woo local markets International companies often package their product with specific language and imagery in an effort to connect with local consumers Brands • 19 Mar 21
Donald Trump and the toxic triangle The toxic triangle may explain why conduct and behaviour that would see any other person held to account does not apply here United States • 06 Nov 19
Donald Trump and the toxic triangle The toxic triangle may explain why conduct and behaviour that would see any other person held to account does not apply here United States • 06 Nov 19
The changing face of pester power Children are now increasingly involved in household decision-making marketing • 14 Dec 18
The changing face of pester power Children are now increasingly involved in household decision-making marketing • 14 Dec 18
How GDPR has changed the advertising game Thanks to GDPR, digital advertising is about to see a back to the future return to the tradition of good content Digital marketing • 26 Nov 18
How GDPR has changed the advertising game Thanks to GDPR, digital advertising is about to see a back to the future return to the tradition of good content Digital marketing • 26 Nov 18
How alcohol advertising influences drinking behaviour Studies show that the more alcohol marketing young people are exposed to, the more likely they are to start drinking marketing • 17 Oct 18
How alcohol advertising influences drinking behaviour Studies show that the more alcohol marketing young people are exposed to, the more likely they are to start drinking marketing • 17 Oct 18
How the shopping trolley changed the world Marketing ideas such as bottled water, frozen food, deodorant and the shopping trolley have changed how we live. marketing • 14 Jul 21
How the shopping trolley changed the world Marketing ideas such as bottled water, frozen food, deodorant and the shopping trolley have changed how we live. marketing • 14 Jul 21
Brand it like Beckham All you ever wanted to know about branding, including what happens when it goes wrong, without having to pay a social media influencer Branding • 06 Apr 18
Brand it like Beckham All you ever wanted to know about branding, including what happens when it goes wrong, without having to pay a social media influencer Branding • 06 Apr 18
Can Ryanair survive this nosedive? Opinion: Ryanair's current problems may be costing the "Tony Soprano of the skies" a lot of money, but can its brand recover in the long-term from this damage to its reputation? Ryanair • 11 Oct 17
Can Ryanair survive this nosedive? Opinion: Ryanair's current problems may be costing the "Tony Soprano of the skies" a lot of money, but can its brand recover in the long-term from this damage to its reputation? Ryanair • 11 Oct 17
