There appears to be a renewed confidence in the Irish advertising industry and a growing international trend towards mergers and conglomerates of smaller advertising agencies.

Report shows designers at work in an advertising agency.

Ark’s Advertising office building in Dublin

McConnell’s Advertising office building in Dublin.

Interview with Brian Grant, Chief Executive, Arks Advertising, on the international trend for advertising agencies to merge.

Interview with John Fanning, Managing Director, McConnell's Advertising, on same.

Graphics illustrating the value of the Irish advertising market.

The reporter is Bryan Dobson.

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