Vision
To champion Irish culture by captivating audiences with trusted, engaging and challenging content; celebrating our country’s rich diversity; and cultivating Ireland’s talent.
Mission
To enrich Irish life with content that challenges, educates and entertains.
Values
As an organisation and individually, RTÉ will be outward looking, creative, respectful, sustainable and accountable, collaborative and transparent, and will demonstrate the following behaviours:
Outward Looking
Have a deep understanding of its audience and their needs.
Invest time and energy in monitoring changes in the media landscape.
Creative
Be resourceful and innovative in how it makes its content. Be brave, take risks and be willing to learn from failures.
Respectful
Treat people, including staff and partners, with respect, even when it challenges. Nurture trust by being fair and open about the decisions it makes.
Sustainable and Accountable
Manage its business in a responsible manner. Be accountable to each other within RTÉ and to our audience and stakeholders.
Collaborative
Work together, bringing the ‘One RTÉ’ organisation to life.
Join forces with partners to meet the needs of RTÉ’s audience.
Transparent
Make decisions openly.
Be upfront about the reasons for the actions taken.