Penneys, which is operated by Primark, has today opened a new store in Dublin's Liffey Valley - the company's 37th store in Ireland.
The store is part of a €26m investment for Liffey Valley Shopping Centre, which includes six new restaurants, a cinema upgrade and a new civic space.
The new Liffey Valley store is also the 323rd for Primark.
Meanwhile, Primark will continue its expansion with the opening of its sixth store in the US tomorrow in Burlington in Massachusetts.
A further two stores will open later this week in Hamburg in Germany and York Coppergate in the UK.
These will be followed by new store openings in Brescia in Italy and Paris in France next week.