Australian financial services company Pepper is to begin selling mortgages directly to Irish customers from today.
The company also unveiled a new retail consumer brand "Pepper Money", which will support the roll-out of additional loan products - including personal and car loans, equipment finance and credit cards - in the coming months.
Pepper Ireland had started to roll out mortgage services at the start of the year, but until now they had only been available through its network of brokers.
However from today, consumers have the option of applying for a mortgage directly with Pepper Money, through the company's website or by calling the Pepper Money lending team in Shannon.
Customers can also still submit an application through Pepper's panel of approved mortgage brokers.
Paul Doddrell, CEO of Pepper Ireland, said the move was a reflection of the success of its mortgage launch in the Irish market, particularly for groups of consumers with otherwise limited options.
"Our products are intended to target a broader and more diverse range of customers so we tailor our loans based on people’s needs," he added.
Set up in 2012, Pepper Ireland currently employs over 400 people in Shannon and Dublin and has over €16 billion of assets under management.