Richard Branson's airline, Virgin Atlantic, is to spend £100m sterling improving its first-class cabins.
The changes, aimed at improving Virgin's share of the business traveller market, include better seats, a futuristic bar and other cabin updates. Travellers in first class - called "upper class" by Virgin - will have customised menus and new crockery.
The new look will be seen first on the carrier's London-New York morning services and will be rolled out on all Virgin's Heathrow airport flights over the next three years.
