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Tullamore Dew gets €7m sales boost

Boost for Tullamore Dew
Boost for Tullamore Dew

Drinks group William Grant is to invest €7m to boost international sales of Irish whiskey brand Tullamore Dew.

The company is hoping to grow sales in Northern and Eastern Europe and the US.

Tullamore Dew is currently one of the fastest growing Irish whiskey brands, almost doubling worldwide sales to 650,000 cases since 2005. It is the largest selling Irish whiskey in many markets in Northern and Central Europe while in several countries.