Apple has unveiled the latest version of its iPhone, which offers a faster processor and better battery life than its predecessor.
The iPhone 4S is the fifth version of the company's smartphone, which was originally launched in 2007. The device is a relatively minor upgrade on the previous iPhone 4 model but also boasts a better screen and camera.
The phone will be available in major markets on 14 October and will go on sale in Ireland on the 28 October.
Apple shares fell slightly following the event, with many having expected a more significant announcement from the company.
In the end the most significant parts of the event were software-focused, with more details of the company's latest iOS operating system being outlined.
A new feature called Siri, which acts as a voice-activated assistant, was also showcased by company executives.
Apple held the event in an intimate auditorium at its Cupertino headquarters and was the first held by the company since Tim Cook became its CEO.
He took over from long-time head and company talisman Steve Jobs, who resigned due to poor health in August.
The company, as usual, had provided only the scantest of hints regarding what to expect at the event but speculation had suggested a second tier iPhone would be launched to target the lower end of the market.